Starting a business involves several critical considerations to increase the chances of success.
Here are some key factors to evaluate before launching:
Business Idea & Market Fit | • Is there a demand for your product or service? • What problem does your business solve? • How is your business different from competitors? |
Market Research & Competition | • Who are your target customers? • What are their needs, preferences, and pain points? • Who are your competitors, and what are their strengths and weaknesses? |
Business Model & Revenue Streams | • How will your business make money? (e.g., direct sales, subscriptions, commissions) • Will you have multiple revenue streams? • How scalable is your business model? |
Legal & Regulatory Compliance | • What are the legal requirements for registering your business? • Do you need specific licenses or permits? • Are there tax obligations (e.g., income tax, SST and other indirect taxes)? |
Financial Planning & Funding | • What are the startup costs? (rent, equipment, marketing, salaries) • Do you need external funding (investors, loans, grants)? • What is your financial runway before breaking even? |
Technology & Infrastructure | • What software, tools, or platforms do you need? • Will you need a website, CRM, POS system, or cloud solutions? • Do you need a physical or online store? |
Sales & Marketing Strategy | • How will you acquire customers? (digital ads, social media, partnerships, referrals) • What’s your pricing strategy? • How will you build brand awareness? |
Team & Talent Acquisition | • Do you need employees, or will you start solo? • Will you outsource certain tasks (HR, accounting, IT)? • How will you attract and retain talent? |
Risk Management & Contingency Planning | • What are the potential risks (economic downturn, supplier issues, competition)? • Do you need business insurance? • What’s your backup plan if the business doesn’t go as planned? |
Long-Term Vision & Growth Strategy | • Where do you see your business in 3-5 years? • What are your expansion plans (new markets, additional products/services)? • How will you adapt to changing customer needs, industry trends and regulations? |